A Better Way to Grow

One of the trickiest briefs to come to my desk was in 2021, amidst covid lock downs. Seasol approached us in creating a new TVC for the spring season. The question on everyone’s lips…How could we create a TVC without a film crew?

I came up with the idea of using simple illustrations paired with still images to tell a story of growing an orange fruit using Seasol products throughout the growing journey.

The TVC saw millions of eyes as it was placed in the ads for the 2021 AFL Grand Final.