Get Real Sexy

Role: Creative Lead
Client: Sexyland

As the Creative Lead for Sexyland’s groundbreaking campaign, “Get Real Sexy,” I had the exciting opportunity to push the boundaries by showcasing real customers and their authentic stories. There were a few things that were imperative to me in this creative process…It had to be inclusive, diverse and fun, but most importantly authentic.

With the help of Monster & Bear we embarked on this innovative approach to redefine what it means to be “Real Sexy”

We sought to empower individuals to embrace their true selves and embrace their own definitions of what it means to be sexy. The campaign unfolded as a tapestry of captivating narratives, each one shedding light on the beauty of personal journeys and the power of self-acceptance.

The “Get Real Sexy” campaign was a resounding success, sparking meaningful conversations and breaking down barriers surrounding sexuality. By highlighting the stories of real customers, we not only created a powerful connection with our audience but also contributed to a more open and accepting society.

Working on this transformative project as the Creative Lead was an honor, and I am proud to have played a role in challenging societal norms and promoting self-expression through the lens of sensuality. The “Get Real Sexy” campaign will forever stand as a testament to the power of authenticity and the beauty of embracing one’s true self.

Credits

Creative Director

Executive Producer

Director

Producer

1st AD

DOP