Mobilise

I was given the opportunity to work as a design lead to refresh Mobilise’s branding. The challenge at hand was creating a comprehensive, youth driven brand identity using our exisiting logo. Recognisability and consistency was a huge problem that we had to solve.

After some failed attempts and lots of brainstorming,

I eventually came up with this concept to pull apart our logo, and starting using the arms to communicate our mission and values.

We also introduced a fresh & fun colour palette as well as a consistent typeface to use through out. The animation above was the reveal for the new branding.