Passive Form
Role: Branding
Client: Passive Form
In the branding project for Passive Form, I had the incredible opportunity to shape the visual identity of a brand deeply rooted in the eco-conscious world of passive houses. With a focus on contemporary design, I crafted a logo and colour palette that truly reflected the essence of sustainable living.
Drawing inspiration from the concept of passive houses, which harness natural energy and minimise environmental impact, I set out to create a logo that captured the brand’s core values. The logo featured clean lines, subtle curves, and a harmonious balance, symbolising the perfect blend of modern aesthetics and eco-friendly principles. Through meticulous typography selection and thoughtful iconography, I conveyed the idea of efficiency and sustainability, all while maintaining a contemporary and visually appealing look.
Complementing the logo, I curated a captivating colour palette that evoked the organic beauty of nature and the tranquility of sustainable living. Shades of serene greens, earthy browns, and calming neutrals formed the foundation of the palette, capturing the essence of passive houses and creating a sense of harmony. The colour choices resonated with the target audience, conveying the brand’s commitment to eco-consciousness and creating a visual connection to the natural world.